Overview:
Apple Inc. is one of the world’s most-known, and most prospering multi-national corporation. Since the IPad launch in April, 2010, approximately 100 million sales were made. Who and what are responsible for Apple’s success? What is known to everyone is the products Apple makes are unique and in high demand, but what is not known is how Apple keeps up in the market. How does the company really work? When this question is directed towards Apple, everything is kept a secret. A Wall Street analyst once asked how Apple’s planning process worked; the CEO of Apple replied “I don’t want to let anybody know our magic because I don’t want anybody copying it.” The author of the novel “Inside Apple: How America’s Most Admired--- and Secretive--- Company Really Works”, Adam Lashinsky, uncovers the secrets to how Apple maintains success. Adam Lashinsky reveals topics such as Apple’s unique approach to design, branding, competition, and the key members of the Apple to explain what makes the company so great.
The Author: Adam Lashinsky
Adam Lashinsky is the senior editor for “Fortune”. Adam’s focus is on Silicon Valley and Wall Street. Being on the magazine’s staff since 2001, his work covered companies like Google, HP, and Apple. In addition, he is a weekly panelist on the Fox News channel’s “Cavuto on Business” program on Saturday mornings.